Feedback, Institute for Agriculture and Trade Policy (IATP) and DeSmog combined their expertise as campaigners, policy experts, researchers, and journalists working across climate, food and farming to equip audiences comprising progressive advocacy and campaigning organisations in the agriculture/food, climate, and forests/environment networks, as well as media in the UK and EU, with the necessary tools - including communications messages and resources - to challenge “climate washing” by industrial meat and dairy companies (also known as Big Livestock), particularly net zero and climate targets.